AI-assisted content creation is an undeniable technological revolution. However, it is generating social divisions and growing concerns, particularly visible on social media. This phenomenon raises significant questions for the medical sector, especially the pharmaceutical industry, regarding the risks associated with scientific and medical communication.

Online Controversies and Tensions

Numerous controversies arise daily concerning AI-generated content. In France, there have been incidents targeting professionals using AI image generators, as well as streaming platforms now facing a surge of AI-generated music, raising issues of copyright and legitimacy. This phenomenon is not limited to France.

Content creator Maël Coutand, whose viral videos use music generated by Suno AI, recently sparked a major controversy. Despite his humorous and practical intentions, the reaction on the Bluesky platform was severe, leading to mass harassment and the temporary closure of his account (Szadkowski, 2025). This case perfectly illustrates the growing ethical tensions surrounding the widespread adoption of AI.

Creative Sectors Under Pressure

In artistic and creative circles, reactions are equally strong. For example, Le Monde's publication of an AI-illustrated special issue on Vikings triggered sharp criticism from illustrators and authors, highlighting a loss of recognition for human work (Szadkowski, 2025). The collective "Les Voix," specializing in dubbing, has also expressed fears that AI could replace their traditional jobs without their consent (Szadkowski, 2025).

What Recent Studies Say

  • A study of 680 participants in the United States shows that while AI assistance tools increase the quantity of content, they decrease its perceived quality, thereby undermining public engagement and trust (The Impact of Generative AI on Social Media, 2025). An analysis by the platform Pixiv reveals a significant differential impact between human-created and AI-generated content on community interaction and visibility (Understanding the Impact of AI Generated Content on Social Media, 2024).
  • Another study highlights that the use of AI-assisted content reduces subscriber engagement and the perceived credibility of publications (Do you create your content yourself?, 2024).
  • The use of AI in journalism elicits ambivalent reactions: content can be seen as either less biased or less credible, depending on individuals' pre-existing attitudes toward AI (Can AI-generated news reduce hostile media perceptions, 2025).

Major Risks for the Medical Field

Applied to the pharmaceutical and medical sectors, this situation poses several serious risks. Pharmaceutical companies regularly communicate with doctors, scientists, patients, and other stakeholders through articles, publications, and